Bedu Ai
About the client
An agentic AI management platform, built for the UAE and Gulf market. Offering companies across industries a way to monitor their AI agents in one place.
All services
- Product design
- UX/UI
- Branding
- Web design
- Marketing & creative
Team
Solo
Year
2025
The problem
Product: was built by developers on a generic component library. It worked, but that’s about it.
Brand: inherited from a past parent company, didn’t look like it belongs in the category, and didn’t say anything at all.
What we did
Architecture: built the system around the agent as its core entity, with a side menu for agents and contacts and top tabs for everything inside them.
Navigation: took Conversations out of the main menu and placed it inside both agents and contacts, so there are two natural entry points and less clutter.
Design system: replaced the generic library with a cross-platform system covering type, icons, components, grids and color.
Brand: a full rebrand, from logo and messaging to website and marketing collateral.
The result
The brand’s initial impact was promising, with 50+ leads, ending up with 5 new Design Partners. The upgraded product was launched and existing users were very satisfied. Onboarding time, support tickets, and usability issues all saw a substantial decrease.
