HRVST
About the client
A CTV service that helps content owners, filmmakers and influencers earn monthly revenue through its growing network of VOD channels.
All services
- Identity design
- Web design
- Product design
- UX/UI
- Art direction
- Marketing & sales
Team
Me + a team of 3, plus a remote illustrator
Year
2020
The goal
More views and more engagement across HRVST's channels and creators, starting from a brand that didn't exist yet.
What we did
Foundations: a full brand, from identity to website and marketing materials. The logo reinvents the ‘Cast’ icon as a rectangle, like a TV screen, with frequency waves built into its symmetry.
Channel assets: once the foundations were set, we designed hands-on, with a remote illustrator, the icons, banners, thumbnails and more for every channel and piece of content.
Testing: several versions of each asset, tested and iterated constantly to learn what earned the click and kept viewers watching.
Status
The operation came to a halt after a leadership change, before the results could be measured.
