KUALA Style
About the client
Israel's first fully online furniture and home-styling store. Everything from a single cushion to a fully furnished living room, bought online and delivered to the door by KUALA's own delivery team.
All services
- Logo & identity
- Web design
- Print & packaging
- Marketing & social
Team
Solo
Year
2018
The challenge
In 2018, Israeli furniture websites were catalogues. You could browse online, but to actually buy, you had to drive to the store.
KUALA set out to sell the whole thing online. That needed a brand people would trust with a sofa they had never sat on.
What I did
The logo: koalas are a symbol of comfort, making every branch a bed and every tree a home. So it was the perfect mascot to deliver the brand's message of "Easy comfort in style". The logo I designed then is still KUALA's logo today.
The first website: the first iterations of the online store, built to make buying furniture online feel as simple and safe as buying anything else.
Everything around the box: the identity carried through the paperwork, receipts, package stickers and partner materials.
First marketing: the brand's first social and marketing assets.
The result
The success belongs to Daniel, the founder: an entrepreneurial mastermind with an obsession with customer service, an in-house delivery company, quality products, and a fair mid-high price. When COVID hit, KUALA was the one place in Israel where you could actually buy furniture online, so success was inevitable. By the time competitors built their own websites, KUALA was already anchored in people's minds and on its way to becoming a national giant. The website has been rebuilt many times since. The logo hasn't changed.
