Omega Capital
About the client
A family office for wealthy individuals and families, old money and new, there to make sure their wealth always does a little more, and never ends up doing less.
All services
- Brand
- Logo design
- Copywriting
- Web design
- Marketing & creative
Team
Solo
Year
2024
The challenge
Wealth brands all look alike: stock photos of families, trees, plants and city skylines, or worse, a pile of coins and a rising chart. Omega had to look different in every shape and visual form.
What we did
Visual language: fluid, abstract arcs instead of stock photos. They stand for continuity, flow, modernity, calm and completion, and say growth and longevity without ever showing them literally.
Logo: the Omega mark, refined through a round of weight and cut explorations, in deep blues and warm golds.
Copy & website: the messaging and the site, built around one promise: manage and preserve your family's wealth with a trusted family office.
Marketing: business cards, banners and the assets around them.
