My workTrinity Audio
Trinity Audio
About the client
AI audio platform that turns written content into audio experiences for publishers and brands.
All services
- Identity design
- Web design
- UX/UI & Product design
- Marketing & sales
Team
Myself + 1 Designer
Year
2018-2022
The problem
The pricing page didn't help anyone choose a plan, so most buyers ended up emailing sales.
What we did
We reworked the pricing model around the customer types actually coming in, then redesigned the page. It now has separate tracks for businesses and publications, one clear recommended plan, a comparison table that's easy to scan, and card copy that says who each plan is for.
The result
Self-serve onboarding went up, and sales calls asking which plan to pick dropped by 50%.
- 50%Drop in sales calls about selecting plans