My workYalla Dealz

Yalla Dealz

About the client

A consumer club for Israel's Arab community, a young, digital, fast-growing market that mainstream brands and loyalty programs have long ignored.

All services

Pitch deck design
Storytelling & copywriting

Team

Myself

Year

2025

The problem

A strong business with a deck that didn't show it. The first version was generic, hard to follow, and wasn't landing with investors.

What we did

Rebuilt the story from scratch. The deck opens on the Israel everyone knows, then reveals the 20% of the population nobody is serving. From there it shows who they are, sizes the opportunity (₪74B a year, 70% of it still in cash), and lays out a clear path from deals to loyalty to digital payments.

The result

Closed an investment from one of Israel's largest retail chains.

Think of Israel for a moment — The story

A community that makes up more than 20% of the population — The story

Market size slide, before and after — after — Market size, before & after

Market size slide, before and after — before — Market size, before & after

Audience slide, before and after — after — Audience, before & after

Audience slide, before and after — before — Audience, before & after

Traction slide, before and after — after — Traction, before & after

Traction slide, before and after — before — Traction, before & after