Zesta Ai
About the client
A creative production app for creators. Its generative AI works like an in-house creative team, producing high-performing video and carousel content for social media so creators can focus on being the talent.
All services
- Brand
- Product design
- UX/UI
- Marketing & creative
Team
Me + 1 Designer
Year
2024-2025
The problem
Users dropped off at the start of onboarding and again at the required Instagram connection. Few created anything in their first session, time in the app was low, and few converted to paid.
What we did
Onboarding: a simpler first screen, nudges and a recommended path, and a clear explanation of why connecting Instagram is safe.
First Engagement: quick, native-feeling creation tools to get past the first-creation block.
Retention: a rewards system to bring users back and keep them creating.
Monetization: A/B-tested payment screens, plus purpose-built paywalls for specific moments in the flow.
The result
- 35%Rise in CR across all steps
- 0.7→3.0Scripts produced per first session
- 1-2→20+Lifetime output per user
- x2Paid users CR
