My workZesty
Zesty
About the client
AI-driven cloud management platform that automatically optimizes cloud usage, cutting both cloud costs and engineering hours.
All services
- Identity design
- Web design
- UX/UI
- Marketing & sales
Team
Me + a designer, working with Zesty's Head of Marketing
Year
2020-2021
The problem
Standing out in a crowded market full of legacy players, that was dominated by large corporations and big competitors.
What we did
A brand that takes the tech seriously and nothing else. We used a color palette built to clash with the category's usual blues, a gamified look and feel, and a voice that sounds nothing like cloud infrastructure.
The result
- 10+Major new clients include Wiz, Monday & Yotpo.
- x3Revenue in 1 year
- 127%Customer base growth
- $75mRaised in Series B, celebrated by Nasdaq in Times Square.
